Irresistible Communication

PODCAST EPISODE

Good intentions gone wrong

Why it’s better to think twice when you’re doing it “for the audience.”

Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog

Transcript
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I'm just quickly going over this graph,” she said.

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And she's doing it with good intentions.

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Because that thing she's going quickly over is actually

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not that hard to understand.

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Also, it's probably not the most exciting part of her presentation.

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So, just going quickly over it, seems like a great service to her audience.

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Except that usually, it's the exact opposite.

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Because she's going over it so quickly that her audience doesn't even have

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the time to read the graph, let alone understand it, let alone question it.

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What was easy for her is hard for her audience if only for the simple fact that

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it is new and that the time available wasn't enough to fully grasp it.

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When in doubt, assume that it's harder to see the point than you think it is.

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Rather than go quickly over something that is easy, ask yourself, how to

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focus on the most relevant bits.

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Rather than go quickly over something that is unexciting, ask yourself

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how to make it more exciting.

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Lighting the path.

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Is the presenter's job, not the audience’s.

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And part of that is making sure that your audience has the time to fully

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grasp what you're telling them.

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Focus on the relevant parts, make sure they have the time to fully grasp it,

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make it easy for them to understand it, and if it's unexciting, make it exciting.

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