Welcome back after the summer break to “Irresistible Communication”,

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two minutes, twice a week, no nonsense

advice on leadership communication.

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Are you fed up with people promising

big and failing to deliver?

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It's so common, isn't it?

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And I find it super frustrating

when I see customers fall for it.

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If you're listening to this show,

chances are that you are different.

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That you're an honest marketer.

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Your integrity guides you to

keep the promises you make.

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You don't over promise.

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I'm on that path to.

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But here's a thought.

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Could it be that your noble

stance of under promise and

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over-deliver limits yourself?

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The reason I'm asking is that I've

met quite a number of brilliant

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people for whom that statement

has become a place to hide.

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A comfort zone, if you will.

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They play it a bit too safe.

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They fear not keeping a promise so

much that they only ever promise

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what they can easily deliver.

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But there's a middle ground they shy

away from, and that's not over-promising,

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but making bolder promises.

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I'm talking about promises

that stretch you a bit.

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That are outside of your comfort

zone, yet not unrealistic promises.

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Where you don't have all the answers

right now but you know you can find them.

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Promises that push you to try

harder and extend your boundaries.

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Over-promisers spend their energy

finding excuses when they can't deliver.

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But people like you, people who

care, you would spend your energy

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finding ways to keep that promise.

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And that's why you can make bold

promises and still keep them.

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It's a journey of daring more

while staying true to your word.

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That's why I dare you

to promise a bit bolder.

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You might discover a new level

of achievement awaiting you.

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Keep lighting the path!

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And share it with a friend!