If you want to change the world, change one life first …
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Transcript
It's tempting to want to change the world and do it all at once.
Speaker:But almost all revolutions start small.
Speaker:Martin Luther King didn't give his first speech at the Lincoln Memorial.
Speaker:Facebook didn't start as a 3 billion people network.
Speaker:The first iPhone was laughed at by most.
Speaker:But because all of them crafted a message that was beloved by some
Speaker:people and because all of them made these early adopters feel
Speaker:special, their message could spread.
Speaker:When we start too broadly, when we try to please everyone from the start,
Speaker:we're forced to make compromises.
Speaker:We're forced to include more corner cases.
Speaker:We're forced to leave out the controversial parts of our message.
Speaker:All of this makes it harder for the special someones
Speaker:to truly love our message.
Speaker:It takes courage to focus.
Speaker:Yes, of course.
Speaker:We might miss out on a lot of people at first.
Speaker:But what gets easily overlooked is how we miss out on changing anyone's life
Speaker:when no one really gets us, because it's just the generic, everything for
Speaker:everyone message that no one in particular loves and feels the urge to spread.