Why so many people who deeply care for their cause, fail to make change happen …
Transcript
Many people who deeply care for their cause, fail to make change
happen, for a simple reason:it's not enough to care for your cause.
happen, for a simple reason:You need to care for the change, too.
And here's why:it has a profound impact on your actions.
And here's why:If you only care for the cause you can spend your whole life
And here's why:sitting in your office and thinking about better solutions.
And here's why:You can avoid public speaking, social media, and instead spend
And here's why:your days thinking up arguments.
And here's why:Most importantly, you can act as if the others would just change
And here's why:their behavior, if only they would finally see what you see.
And here's why:But of course, that never happens because you wait for that day where
And here's why:you finally have the perfect argument.
And here's why:And so today, you shy away from the public stage.
And here's why:Essentially, that means that if you only care for the cause you
And here's why:can act as if the others weren't a factor in making the change.
And here's why:But if you really care for the change, you'll inevitably have
And here's why:to take the others into account.
And here's why:You'll need to figure out how to inspire them to take action.
And here's why:For this, you need to empathize with them.
And here's why:Why would they care?
And here's why:What would make them listen?
And here's why:It's when you switch to that perspective that you start looking
And here's why:at your communication differently.
And here's why:Suddenly, all the details that felt so near and dear to your heart lose some
And here's why:of their weight because you realize that people need to be curious for
And here's why:the facts before you can dig deep.
And here's why:Suddenly it's not even about purely the facts anymore, but just as much about the
And here's why:values and beliefs that make us interpret the facts in this way or another.
And here's why:But most importantly, when you care for the change, it's not about whether
And here's why:you feel uncomfortable to go on a stage and speak about your cause.
And here's why:When you care for the change it's required to speak up.
And here's why:It needs to be done.
And here's why:And so, you just do it.
And here's why:And when you do it, you'll find the courage to turn your speech into a
And here's why:powerful speech because that's what's required to make change happen.