Welcome back to

“Irresistible Communication”.

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Two minutes, twice a week.

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No nonsense advice on

leadership communication.

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Today, let's imagine the journey of a

visionary leader stepping in with fresh

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ideas and an eagerness to disrupt.

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They set bold plans to reinvent

traditional practices, leverage

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modern tools, and shift paradigms.

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That leader is confident, ready

to put these plans into action

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with no second to be wasted.

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But, there's a catch because

the team doesn't follow.

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The leader's vision for the

destination is crystal clear.

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However, clarity about the destination

isn't enough when the team is

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grappling with unanswered questions,

like: why are we heading there?

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Why is this journey ours to undertake?

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And how do we make choices along the way?

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These are not mere details.

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This is a critical difference between

leading the way and lighting the path.

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While the former sets the direction, the

latter provides clarity on the journey’s

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purpose, the team's unique role and

the principles guiding decision-making.

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True leadership is about fusing

vision with a shared purpose.

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It's about ensuring, not just

movement, but meaningful progress.

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When a team understands the

destination, grasps the significance

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of their role and is equipped

with decision-making compasses.

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They are not just following, they are

actively owning their part of the journey.

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Remember, great leaders don't just lead.

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They light the path.

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They engage and empower and they

transform a group of individuals into

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a united team on an inspiring journey.

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Keep lighting the path and

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