Resistance is the universal force that keeps you from doing things.

However, there's an important distinction about two very

different types of resistance.

The first is knowing that you need to do something.

But you hide from actually doing it.

For example, you just know that you have to publish this video, build

that product, pitch, that video to your boss, but you hide from it

because resistance has sent you fear.

This type of resistance is a great compass for the things we should be doing.

When it kicks in, we know we're onto something.

The fear is there precisely because it matters so much to us.

The second type of resistance is sort of the opposite.

It's knowing that you need to stay away from doing something.

But everyone keeps telling you that you should be doing it.

And often it sounds perfectly reasonable when they say it.

You should relaunch your website.

You should redesign your logo.

You should use that you marketing trend, you should be on Tik Tok.

It works for others, so why shouldn't it work for you?

And yet, your gut tells you that something is off.

It just doesn't feel right.

Somehow, you know, it's not right although you probably can pinpoint exactly why.

But still, this type of resistance is a great compass for the

things we shouldn't be doing.

When it kicks in, we know we should run.

The doubt was there because it wasn't true to who we are.

The art, of course, is in knowing which kind of resistance you're in.

A great first step is to start noticing it.

When you notice resistance, then pay attention to how you feel, the patterns in

your thinking, and of course, the outcome.