It's actually easy to speak with clarity.

What's hard is to speak with clarity about the things we deeply care about.

When you don't, it's really easy to come up with a statement like “this program

will bring you five new clients every week.” this is about as clear as it gets.

If you don't care about it's truthfulness, that is.

That's a crucial difference.

When you speak about the things you care about, you do care about truth.

You cannot say anything that's just simple or clear.

You need to say things that are simple and true.

Clear and true.

For example, this new service you were building over the last three years.

That product that demanded from your team months of blood, sweat, and tears.

The lessons you've learned on your path to becoming the leader you are and

that you want to share in a keynote.

These things are complex.

We know so much about them that we easily fall under the Curse of Knowledge.

We struggle with what to leave out and what to focus on.

We are unsure about the promises we can confidently make.

We use language and abstraction that might be hard to get for others.

Ultimately, we are so deeply expert in our field that it's

hard to look with non-expert eyes.

And yet, it's pre precisely these things that require clarity.

If only because we must not leave the field to the bullshitters.

Especially, if you do care.

Then do the hard work, figure it out so that you can speak with clarity and

resonate strongly with your audience.