There are two kinds of businesses.

Those that set out to make a great product.

And those that set out to make a great profit.

It might turn out that both end up with the exact same product that generates

the exact same amount of profit.

But it feels vastly different to be a part of each.

When your goal is to make a profit, you'll likely optimize your product

so that it maximizes your profit.

Quite likely, the best way to maximize the profit is to build a product

that is great for your customers.

But ultimately, that's not what these businesses care about.

They don't care for people.

They care for profits.

For them, customer satisfaction is a means to drive profits.

When your goal is to make a great product, you will likely optimize your

product to solve a specific problem or to serve a need of your customers.

Quite likely, the best way to solve this problem or to serve that need,

is going to appeal to your customers, thus leading you to make a profit.

But ultimately, that's not what these businesses care about.

They don't care for profits.

They care for people.

For them, profit is a means to drive customer satisfaction.

for you, is customer satisfaction

a means to drive profits?

Or is it the other way round?

Do you make profits in order to drive customer satisfaction?