The best talk of the whole conference
I don’t often write about client projects. So, this one’s a little special. I’m grateful for Kathy Letendre and Dell Anderson for agreeing to publish their thoughts on our


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Being right feels good, doesn’t it? Being wrong not so much.
In fact, for many being wrong feels so bad that they will go to great lengths to certify why it wasn’t their fault, why it’s because of this and that, and if only they had known this and that then – of course – they would have been right.
Yet, what if it’s not about being right but about getting it right? What if it wasn’t about knowing all the answers but about being able to ask valuable questions? What if the point is not about knowing but about learning? Improving? Seeing with different eyes? From different perspectives?
What if there is no right? If only because we’re on uncharted ground.
Being right is what school taught us to strive for. Often, though, getting it right is much more useful.

You can opt out at any time but I think you’ll really like what you get. Please see my privacy terms.
I don’t often write about client projects. So, this one’s a little special. I’m grateful for Kathy Letendre and Dell Anderson for agreeing to publish their thoughts on our
I don’t want the ability to talk people into things. I really don’t. Persuasion is often considered the gold standard in communication. Getting people to
The pitch for the original Alien movie is widely considered to be one of the smartest pitches ever made. Legend has it that it was
That’s everything you need to know about storytelling. I’m dead serious. Nothing else matters nearly as much. In fact, in a business context, I find