What if your beautiful message attracts the wrong people
After yesterday’s post, another thoughtful question came up: “What if the people who find my message beautiful aren’t my customers?” Fair point. And a smart


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Being right feels good, doesn’t it? Being wrong not so much.
In fact, for many being wrong feels so bad that they will go to great lengths to certify why it wasn’t their fault, why it’s because of this and that, and if only they had known this and that then – of course – they would have been right.
Yet, what if it’s not about being right but about getting it right? What if it wasn’t about knowing all the answers but about being able to ask valuable questions? What if the point is not about knowing but about learning? Improving? Seeing with different eyes? From different perspectives?
What if there is no right? If only because we’re on uncharted ground.
Being right is what school taught us to strive for. Often, though, getting it right is much more useful.

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After yesterday’s post, another thoughtful question came up: “What if the people who find my message beautiful aren’t my customers?” Fair point. And a smart
I got quite some pushback on yesterday’s post about beauty. The main objection could be summarized like this: “Beautiful is subjective!” To which I say:
You know what word we almost never hear in business conversations about communication? Beautiful. We talk about messages being clear. Concise. Strategic.But beautiful? Never. And
You know how many times someone told me I needed to change? That I was too calm.Too nice.Too patient. Like, “Michael, that’s not how you