Juggling with thoughts

Almost anyone can juggle two balls. Many can do three. Four is rather difficult. More is impossible for most.

Juggling thoughts by keeping several things in mind at the same time is quite similar … Two? That’s easy. Three? Still easy. Four is more difficult, and then it quickly gets really difficult. The more complex the things you have to keep in mind, the more difficult it is to keep multiple things in your mind.

Of course, that’s also true for your audience. If we juggle too many balls in a speech, it will be difficult for our audience to keep track. Sooner or later they will drop a ball … and while they’re still busy picking it up again, the next thought balls are already falling to the floor.

Unfortunately, most topics – especially those worthy of being the subject of a presentation – are rather complex. Usually, three balls just won’t get the job done.

Fortunately, though, thoughts have a property that physical balls don’t have. Thoughts can combine to form larger thoughts. Thoughts can trigger other thoughts.

Apples, pears, and bananas become fruit. Fruits, vegetables and grains become vegetarian food. Vegetarian diet has effects that you first illustrate through a story and then abstract to derive a specific dietary recommendation.

Yet, at any given time, we kept a maximum of four thoughts in the air so that everyone could follow along effortlessly.

Complex in nature, yet simple in narrative.

With a clear story and a great structure, we can get extremely complex things into the minds of the audience. We just have to make sure to build the complexity step-by-step.

Keeping the best for last

… is a great way of finishing strong. But what would happen if you turned that upside down and started with the best?

Would people stay to hear the rest?

If not, then why not?

And more importantly: Why would you want to bother your audience with it, anyway?

This, I believe, is one of the easiest ways to distinguish mature communicators from beginners: great communicators don’t withhold information, they build up tension by speaking about the things that truly matter to their audience so that it wants more. Great communicators care for their beginning to be strong not because it doesn’t tell the audience what it came for but because it’s so relevant that the audience will stick to their lips.

If there’s a need to withhold information, most likely it’s because you haven’t nailed the story.

When a story truly nails it, people will be dying to know more. And what appeared to be the second best are actually the pieces that make the whole story even more adorable.

First things first

How can I surprise my audience? How can I make my slides more punchy? How can my gestures reinforce what I’m saying? How can I involve the audience?

No doubt, these are all valid questions. But only after we have answered an even more important question: What change are we trying to make? Where does our audience come from and where are we leading them? What do they believe before the talk and what do they believe afterwards?

Because only the answers to these questions enable me to identify what kind of surprise will grab my audience’s attention. What kind of punch will hold their attention. What kind of involvement will incite action.

A wow effect is a means to achieve an aha effect. The better you understand what exactly the aha looks like from your audience’s perspective, the better you’ll be able to identify the kind of wow that leads them to that aha.

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Picture of Dr. Michael Gerharz

Dr. Michael Gerharz