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Leaders Light The Path


What do you want to be known for?

Why clarity about that question is crucial to running a successful business … 



Welcome back to “Irresistible Communication”. Two minutes, twice a week. No nonsense advice on leadership communication. What do you want to be known for? You won't believe how many businesses don't have a compelling answer to that simple question. And yet, every action they take contributes to their fame. Every product they release, every keynote their CEO gives, every post they publish, every sales presentation they make, every call to customer support, every mail, proposal, conversation. If these actions are inconsistent, the story of that business will be fuzzy at best. That's where marketing comes in. Huge budgets are allocated to create a public image. Agencies come up with something that sounds good and looks good. But more often than not, that image doesn't match what customers experience when they reach out, use the product or are otherwise exposed to the business. What do you want to be known for? If you don't decide someone else will. The biggest lever to own what the public thinks of you is to find clarity about that yourself. Uncover three basic questions. First, what you're incredibly good at. Second, what you're passionate about. And third, what makes you a profit? Based on those answers define what you want to be known for. And the shorter you can make that answer the better for your comunication it will be. And then light the path for the whole team. When the path is lit brightly, and ideally it aligns to what the team aspires to, you can trust them to do the right thing. Their actions will be aligned with the path. And so, every action anyone in your business takes contributes to becoming known for the right thing.


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