You know what word we almost never hear in business conversations about communication Beautiful. And yet, when a message truly resonates, that’s exactly what it is. Beautiful.
What do you think? Should business messages be more beautiful?
Why so much of leadership communication falls flat and what to do instead. Spoiler: it’s not more polish.
It’s strange how often we ignore the basics of good leadership.
We push initiatives with unclear direction, pile on meetings with no effect, and perhaps worst of all: approve things we don’t even fully believe in.
So, here’s a quick reminder of four of the basics.
Today, everyone has a megaphone. Every leader. Every company. Every cause. Every idea. And they’re all using it, all the time. But when everyone’s shouting, what will make your message get heard?
If your words never create friction, they probably never cut deep enough to matter. Here’s how leaders who light the path deal with it.
Some leaders sugarcoat the truth because they think it’s kinder. But sugar melts. And when it does, all that’s left is a sticky mess.
I’ve created something special for you. To celebrate the anniversary of my book The PATH to Strategic Impact, here’s a gift from me:
👉 Finding Your Core Credo
A free guide packed with tons of striking examples, tools, and prompts (including AI prompts) to help you craft yours.
Download at https://michaelgerharz.com/core-credo
(no email required)
Did you know that most ‘door close’ buttons in US elevators don’t actually work? People still press them. Much like they still go to meetings that don’t work. That got me thinking …
It’s a difficult conversation in many leadership teams. Everyone is passionately defending their turf and insisting their piece deserves more spotlight. Here’s a tip how to resolve it in a respectful way.
Want your presentation to change the way people think?
Then you need the power of the AHA Effect … that moments when everything suddenly clicks, confusion turns into clarity, and people not only understand you, but see the world differently because of what you said.
In this 15-minute special episode of Irresistible Communication, I share the essence of my first book The AHA-Effect. For years, many of you have asked for an English version. This isn’t the full book, but it’s a clear and actionable overview of the core ideas.
🌟 What you’ll learn in this episode:
⏱️ Chapters:
0:00 Welcome
1:06 Understanding the AHA Effect
2:31 The Power of Being Concise
4:50 Shifting Perspective: Audience-Centric Presentations
7:09 Emotional Drivers in Decision Making
9:44 Challenging Existing Beliefs
14:17 The Path to Aha: A Practical Framework
15:29 Conclusion: Treat Presentations as Sincere Conversations
→ If this sparked an aha for you, share it with one person who would benefit too.
If you’re interested in the full book, this link will get you to your local Amazon store: https://geni.us/aha-effekt
Keep lighting the path,
Michael
