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Would they agree?

When you think that this little detail is crucially important in your communication and can’t be left out under any circumstances, would your customers agree?

I mean there’s no doubt that it’s crucial to building the service but is it crucial for your communication?

Your customers don’t need to know everything you know and neither do they want to. They reached out precisely because you are the expert. They want you to know all the details.

If they cared as much for the details as you do, they’d probably build it themselves. But they chose not to … quite likely for a good reason.

So, what’s crucial when looking with your customer’s eyes?

Would you like to get a weekly mail on how to communicate with irresistible clarity?

It’s free and you can cancel anytime.

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The sweet spot

The sweet spot for running a sustainable business is to do things thati. you are deeply passionate about,ii. unbelievably good at andiii. can make a

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Different vs. specific

Good marketers make their marketing different.Great marketers make their marketing specific.Which is why it’s different by default. Great marketing doesn’t bother to make anything different.

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

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