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“Would I want to listen to myself?”

That’s a powerful question.

Because your audience might feel the same way as you do. So, act accordingly. If it’s too boring, make it more exciting. If it’s irrelevant, make it relevant. And if it’s dry, bring it to life.

PS: Happy to help.

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We can all agree that you never want to be in the bottom left quadrant. But surprisingly, there are strong proponents for the top left

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