Quite early in our lives we learn that porcelain breaks when it drops onto the floor.
A fact, that one of my clients used to great effect in one of his presentations. He was speaking about their new sensors which were made of porcelain – as opposed to metal.
You might wonder how durable porcelain as a material is.
Well, quite durable.
His presentation was right after the coffee break. So, he brought his (empty) cup of coffee with him. He spoke a bit about the drawbacks of metal surfaces.
Then he took the cup. Told the audience that the new sensors were made out of porcelain. Walked a few steps towards a table.
And. Smaaaashed. The cup. Against. The. Table.
The whole audience held their breath. Did he really just smash that cup?
Well, no, he didn’t! Because the cup endured. Porcelain is, in fact, quite a bit more durable than we intuitively think – if you know how to handle it.
You can imagine that afterwards, the audience was quite eager to listen to the facts about the new material and how to make it work for them.
What are unexpected properties of your product? How could you demonstrate them?