Why we need you to give that speech

A speech that doesn’t change people’s minds is a waste of time.

A speech that doesn’t resonate with people doesn’t change their minds.

A speech that has nothing to do with people’s lives doesn’t resonate with them.

A speech that remains stuck in the abstract doesn’t have much to do with life. Life’s concrete, not abstract.

A speech that doesn’t explain how the facts relate to real life remains stuck in the abstract. Life is not made up of numbers, but of people who have feelings, goals, desires and fears.

A speech that doesn’t add anything to the facts is not worth giving. It is mere information. Just write the info down.

Only when you explain how the info relates to your audience’s lives, will the facts become more than info. Anyone can outline facts. But making me see what the facts mean, explaining how they relate to my life, that requires more than writing things down.

In fact, it requires you. Because if your speech matters, you’re probably the only one who can do that. Because you dug deep. You do care. You see what we don’t see, yet.

That’s why we need you to give that speech and change our minds.

If you liked this post

consider subscribing to my week-daily thoughts on the art of communicating.
We never use your address for anything else. Please see our privacy terms.

Read More

Turn on the light

You see things that I don’t. The beauty of communication is that for most things I don’t need to be you to see them as

Read »

On our own

Not everyone considers themselves a leader. Many are happy to follow when others move first. Many prefer it when someone provides direction. But hardly anybody

Read »

More than one priority

Having more than one priority is one of the reasons why decision making in some companies feels so difficult. Imagine we are SuperSafe Corp and

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz


Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity


Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com