Why me? Why now?

These are the two obvious questions that are too often overlooked in communication.

I get that you are excited about your product. But why should I?

I understand that you need an investor to grow your business. But why me?

I see that it’s urgent for you. But why should it be for me?

You’re not communicating for yourself. You already know everything that you’re going to tell me. You’re already convinced. The purpose of the pitch, the website, the social media post, … is not to make me see what you see. It is to make it obvious why I should care for what you make me see.

What if you could speak with irresistible clarity?

Learn how in this free video series:

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Guaranteed winners

There is no guarantee in sports. When Roger Federer entered the center court he could never be 100% certain to win the match. No matter

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The 4R-sequence

Rigour leads to relevance leads to resonance leads to results. Start with rigour.Stick with what’s relevant and let go of the rest.Amplify it to resonate.Wait

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Dr. Michael Gerharz

Dr. Michael Gerharz

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