Why me? Why now?

These are the two obvious questions that are too often overlooked in communication.

I get that you are excited about your product. But why should I?

I understand that you need an investor to grow your business. But why me?

I see that it’s urgent for you. But why should it be for me?

You’re not communicating for yourself. You already know everything that you’re going to tell me. You’re already convinced. The purpose of the pitch, the website, the social media post, … is not to make me see what you see. It is to make it obvious why I should care for what you make me see.

Consider my Masterclass

Learn to craft messages that resonate so strongly
that it incites action and creates movements.

Read More

Mastering complexity

If you are passionate about what you do, there will always be more interesting things to say than time to say them. But what to

Read »

12 angry men

In my keynote speeches I often ask people what’s so different about movies that we find them entertaining for 2+ hours while most presentations are

Read »

Reading list 2020

Here’s a list of books I enjoyed recently which you might find useful as a communicator: four novels loosely arranged around the topic of empathy,

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

GET

Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

SEARCH THE SITE

Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com