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Who is “us”?

This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):

When a customer reads your “about us” page, would they come to the conclusion that they are included in “us”?

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Better than the truth

If your customers knew everything you know, would they still buy? Well, of course they are never going to know everything, so the real question

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Error without consequence

“The essence of training is to allow error without consequence.” Ender’s Game The great thing about training is the safe environment. It’s like taking a

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AI writing tools

AI writing assistants are all over the place. Although their writing is often bad. But so is yours when you write the first draft of

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