Who are you pitching to?

“I like it”, he said. “Maybe just one thing. Could you add a small overview of the other products that we offer? Just in case they would be interested in one of these as well.”

So, what do you do?

Please your boss and include the overview? Or please the customer and focus the pitch on what they asked for? Include everything your boss asks for or exclude everything that bores your customer?

It’s better to make this decision consciously.

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Learn to craft messages that resonate so strongly
that it incites action and creates movements.

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Dr. Michael Gerharz

Dr. Michael Gerharz

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Focus your message to what matters most to your customers and communicate it with clarity

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