Who are you pitching to?

“I like it”, he said. “Maybe just one thing. Could you add a small overview of the other products that we offer? Just in case they would be interested in one of these as well.”

So, what do you do?

Please your boss and include the overview? Or please the customer and focus the pitch on what they asked for? Include everything your boss asks for or exclude everything that bores your customer?

It’s better to make this decision consciously.

What if you could speak with irresistible clarity?

Learn how in this free video series:

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That’s better!

But better than what? What does better even mean? Is it faster? Or is it more reliable? Cheaper? More pleasant to look at? “It’s better”

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Dr. Michael Gerharz

Dr. Michael Gerharz

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