Where are your customers coming from?

Where are your customers coming from?

To take an audience where you want to go requires understanding where they are coming from.

Because what gets us there is often not what gets others there, too. We’ve gone our ways, made our experiences, and learnt our lessons. Specifically, we’ve learnt our lessons. Not theirs. What brings us there, might or might not work for them – for whatever reason.

When we say “easy”, it means different things for us than it does for them. When we say “fair”, we see different stories than they do. When we say “$10,000”, it might be a lot more for them than it is for us.

As much as we like to think that things are obvious, often they are not.

Where are your customers coming from?

Consider my Masterclass

Learn to craft messages that resonate so strongly
that it incites action and creates movements.

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The Lucy approach

Charlie Brown knew it every time. Yet, next time he bought Lucy’s trick regardless. Every. Single. Time. It’s heartbreaking to see. We wanna shout: “Noooooooo!”

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3 percent

What if you improved your next speech just a little bit? Let’s say (just to put a number on it) by 3%? It’s not much.

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Dr. Michael Gerharz

Dr. Michael Gerharz

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Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

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