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When was the last time you asked this question?

“Would that make our customers proud?”

It’s a simple question with profound implications on the choices you make.

When was the last time you asked it?

(Another good question is: “Are we proud of the customers we have?”)

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It’s always now!

The more busy we get, the more likely we are to miss the present moment. And yet, it’s always now. What a beautiful idea to

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The of course effect

Of course a tablet turns on instantaneously. Yet, before the iPad came out we were used to minute-long wake-ups from computer laptops. For many users,

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