Close this search box.

When saying it out loud hurts

When was the last time you read out loud the text on your website? Try it now! How does it feel?

How about your bio? Does it sound stiff? Or even feel weird?

Can you even read out loud your mission statement? Or does it feel too pathetic? Or so generic that it could be the mission of almost any company?

Saying it out loud is among the easiest reality checks you can do on your communication.

It should be mandatory in board meetings before you approve anything. If it hurts, don’t approve it.

Have you ever greenlit or published something that didn’t feel right? What did you learn from it?

Get Daily Insights on The Art of Communicating for Free

Read More

Lack of time

It never ceases to amaze me how the default mode in some sales forces (especially the larger ones) is to make loads of mediocre pitches

Read »

Selling diamonds

All too often, corporate messaging suffers from – let’s be straight – bullshitting. Promising the blue from the skies, using fluffy statements, and decorating vague

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.