When clarity emerges, it immediately dissolves.
Clarity invites new possibilities and opens up new directions. Which inevitably push clarity away.
If you pursue the possibilities, you’ll have to figure them out and seek clarity again.
If you resist the possibilities, you’ll never know what’s behind and loose clarity.
Onto a new quest for clarity. It’s an infinite game.
People who appear clearer in their actions are often mainly more rigorous in making decisions. They make a single decision rather than a dozen small
Is your product a commodity or is it something special that people will go the extra mile for and pride themselves for having done so?
Great marketing is true to who you are. Great marketing also delivers results. The confusion occurs when our true story doesn’t deliver the results we’re
