Marketers spend so much time looking for fancy statements that they sometimes forget to just plainly state their promise.
What’s yours?
Marketers spend so much time looking for fancy statements that they sometimes forget to just plainly state their promise.
What’s yours?
Many people think about marketing as being about winning. As manipulating people into buying their product. This has never been more wrong than today. In
Who made the call that everything needs to be somehow fitted into a storytelling framework? That every single piece of information needs to be decorated
It’s a simple question that changes everything. And yet, we often shy away from using it rigorously. We notice that the team member uses a