What’s your promise?

Marketers spend so much time looking for fancy statements that they sometimes forget to just plainly state their promise.

What’s yours?

You’re an honest marketer. That’s why you don’t overpromise. You care for keeping your promises. I do, too. But still: could your promises be bolder?

The leaders who push you to your best results are often the leaders who you hate in the moment but admire in hindsight. As a

Each year, more than 8 million children die due to poverty (source). That’s a huge number. But how large is it, really? The human mind

Read More