What to build

There are things that everybody needs but nobody wants.

And there are things that everybody wants but nobody needs.

Both might earn us a fortune but both are hard to find and it’s highly unlikely that the thing that we’re building is in one of these categories.

Then, there are things that are really cool but that nobody wants and nobody needs. In fact, there are lots of things in this category.

It’s much easier to find and build but super frustrating because it will rather burn a fortune than earn one.

But this might work: To build useful things that some people love because they need it and want it. And when we build that thing, all we need to do with our communication is to tell the truth.

What are you building?

How clear is your thinking?

Answer 9 quick questions to find out:

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A true story

Many people have a strong distaste for selling. They neither like to be sold to nor to sell themselves. To them, selling has the smell

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The complete picture

Many communicators struggle with the challenge to convey a complete picture of their topic to their audience. After all, it’s quite a complex topic to

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Dr. Michael Gerharz

Dr. Michael Gerharz


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