What if it works?

“Let’s try this and see if it works.”

That’s the core of play. To try things that might work although we are not sure whether they actually do.

The core of work is often rather to avoid things that might not work. Let’s stick with what works although we are not sure whether there’s a different way of doing things.

In communication and the way we tell our story, play becomes the motor of business when we align our judgement with that of our audience.

The Matrix played with bullet time and turned it into a piece of culture. Red Bull uses extreme sports to carry their brand message and it’s now synonymous with the brand. Lawrence Lessig uses 20-30 slides per minute to tell his story and it spread his message widely because he spoke about creativity in a creative way.

What will you try this week?

Consider my Masterclass

Learn to craft messages that resonate so strongly
that it incites action and creates movements.

Read More

When everyone zigs …

… zag! Sure. But keep in mind that going straight when everyone else keeps on zig-zagging, takes you a long way. Not every trend is

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

GET

Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

SEARCH THE SITE

Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com