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What does the door sign say?

When you make someone an irresistible offer, it’s as if you’ve opened a door in their mind that is so tempting that they absolutely must go through it. It’s an unbearable thought for them to shut that door and not walk through.

Would you like to have such a door?

Here are three useful questions to ask:

  1. What does the sign on the door say?
  2. What kind of person is it that would feel that tempted to walk through?
  3. What do these people hope to find behind the door?

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