What do you mean?

Imagine you meet a good friend of yours for a beer. You tell them about your newest idea.

As they respond with a blank stare, you try a different way of explaining the idea because it’s like Google just for screws. (Or whatever it is in your case.)

In a 1:1 conversation we’re brilliant at coming up with analogies like that. We naturally find simple words to explain complex things. We use examples from our partner’s domain so they can easily translate what we mean.

Back in the meeting room, we forget everything about that. We stick with abstract language and generic, eloquent sounding words – because, well, that’s the professional thing to do.

I don’t think that’s true. I feel like the professional thing to do is to speak with clarity. Using words our audience can relate to and easily understand.

Private conversations are a great way to practice that. Taking what we learn there back into our professional world often leads to way clearer language than the alleged professional language we’re used to in meeting rooms.

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Just sayin’

If you could just let go of the judgement of others and tell your story just like you feel it, what would you say? If

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Dr. Michael Gerharz

Dr. Michael Gerharz


Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity


Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com