“We are awesome!”
That, in essence, is the summary of 99% of all sales pitches.
Yet, that’s not what decision makers care for. At all.
Decision makers care for how awesome they are. And whether buying your product will make them even more awesome. To make them see how is the actual job of a sales pitch.
Make it about them, not you.
Purity is what makes diamonds beautiful. You polish it and shape it to take it’s purest form. What you specifically don’t do with diamonds is
Here’s a simple truth that great authors understand:We start reading. Then we keep reading. In other words: The story unfolds. Step by step. Specifically, a
Your story spreads when your audience is able and eager to tell your story. So. Are they able to tell it? Do they get it?
