We tell stories on behalf of our audience

The power of stories is that it’s us who re-live the life of the story’s hero.

That’s true even in a business context. A story is a great story when it makes us feel: “That’s me! That’s exactly what I struggle with.”

A good story provide us with a new perspective on our own lives. It lets us imagine actions that we wouldn’t take without the story. It lets us feel feelings that we wouldn’t feel without the story. It lets us visualise outcomes that we would consider out of reach without the story.

Great stories lead to action.

And that’s why we tell stories on behalf of our audience.

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Learn to craft messages that resonate so strongly
that it incites action and creates movements.

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Using up trust

We tend to think about sales as a competition. About winning the pitch, making the sale, and getting the deal. And when we do get

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Dr. Michael Gerharz

Dr. Michael Gerharz

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Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

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Or reach out at michael@michaelgerharz.com