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Unexpected ground

A few years ago, I used Hemingway’s 6-word novel “For sale: baby shoes, never worn” in a keynote to illustrate a point about storytelling. What I didn’t know was that there was a man in the audience whose daughter had been born dead two weeks earlier.

It was an unforgettable reminder for me that people hear what we say in the context of their own experiences. Those experiences can be drastically different from our own.

We certainly can’t always foresee these experiences. Nor can we account for any possible experience someone might have had.

But it’s a good attitude to be sensitive to the possibility. And to be respectful when we recognise that our words have hit unexpected ground.

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Their own way

“A great teacher does not teach you to think like them, but to think without them.”– Herbie Hancock The same is true in business …

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In one sentence

Many great products can be described in one sentence: “The notebook for creative people.” “The fastest acceleration of a production car ever.” “The headphones that

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The day after

The keynote was a great success. Standing ovations. “What a great presentation!”“You’re a natural born presenter!”“That was quite the roller-coaster ride! What a brilliant show!”

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