Thou shalt not bore thy audience

You shouldn’t. But as a goal, that’s unambitious. And misleading.

Not being boring is relatively easy (though not necessarily cheap).

Make a speech during a rollercoaster ride and it won’t be boring.

Only that it’s not the point.

The point is to change minds. And have your message stick rather than the rollercoaster ride.

When we hear a speech that’s super exciting, it’s tempting to think that this is because of some talent of the communicator to make it exciting, or because the marketing was so great.

What’s easily overlooked is that it’s the other way around. Stories that touch us deeply are never boring – while stories that aren’t boring can still leave us largely unaffected. A story that challenges my thinking can’t be boring – while stories that aren’t boring can still be irrelevant.

Great communicators start with relevance. That’s what creates resonance. And when something resonates it’s not boring.

Not being boring is a consequence rather than a prerequisite of telling a meaningful story. (And telling it on a rollercoaster will only make it more exciting … if that’s your thing.)

If you liked this post

consider subscribing to my week-daily thoughts on the art of communicating.
We never use your address for anything else. Please see our privacy terms.

Read More

Low hanging fruits

Several months into the pandemic, remote formats still have a firm grip on businesses and events. From online meetings to online conferences, we will be

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

Light the path

GET

Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

GET WEEK-DAILY INSPIRATION

Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com