This is the game you’re in

-> Passionate beats eloquent
-> Prominent beats competent
-> Relatable beats spectacular
-> Relevant beats fancy
-> Simple beats complex
-> Useful beats beautiful
-> Wow beats aha in the short run
-> Aha beats wow in the long run

Don’t persuade harder, resonate stronger!

How clear is your thinking?

Answer 9 quick questions to find out:

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What do they say?

Look around and pick one thing that you see lying in front of you. What’s the first thing that comes to your mind about that

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Dr. Michael Gerharz

Dr. Michael Gerharz

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