-> Passionate beats eloquent
-> Prominent beats competent
-> Relatable beats spectacular
-> Relevant beats fancy
-> Simple beats complex
-> Useful beats beautiful
-> Wow beats aha in the short run
-> Aha beats wow in the long run
Don’t persuade harder, resonate stronger!
In 2014, director Michael Bay had one of the most devastating performances on a big stage. In a Samsung press conference he totally lost it.
For many of us, the new world of online communication feels like a restart. We have to get used to new technologies and accustom ourselves
There’s the truth. There are lies. And there’s bullshit. To the bullshitter, the appeal of bullshit is that it doesn’t care about true and false.
