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This is the game you’re in

-> Passionate beats eloquent
-> Prominent beats competent
-> Relatable beats spectacular
-> Relevant beats fancy
-> Simple beats complex
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-> Wow beats aha in the short run
-> Aha beats wow in the long run

Don’t persuade harder, resonate stronger!

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Waiting for the CEO

I sometimes meet two very different kinds of CEOs. One is OK to have their team wait. After all, the CEO is the most important

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Fake tension vs. real tension

Bad newspapers lead with fake tension.Great newspapers lead with real tension.What’s the difference? Fake tension is created by holding information back.Real tension is created by

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Dr. Michael Gerharz

Dr. Michael Gerharz

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