-> Passionate beats eloquent
-> Prominent beats competent
-> Relatable beats spectacular
-> Relevant beats fancy
-> Simple beats complex
-> Useful beats beautiful
-> Wow beats aha in the short run
-> Aha beats wow in the long run
Don’t persuade harder, resonate stronger!
Here’s the deal: You deeply care about the things you do, I deeply care about the things I do. You’ve built something extraordinary, I’ll guide
Good leaders surround themselves with great people. What sometimes keeps them from becoming great leaders is when they stop there, believing that their team of
Because this is how you communicate your product: The active ingredient inhibits the body’s own formation of messenger substances, the so-called prostaglandins, which increase the
