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This is the game you’re in

-> Passionate beats eloquent
-> Prominent beats competent
-> Relatable beats spectacular
-> Relevant beats fancy
-> Simple beats complex
-> Useful beats beautiful
-> Wow beats aha in the short run
-> Aha beats wow in the long run

Don’t persuade harder, resonate stronger!

Lead boldly, speak wisely!

Read by leaders who make a difference

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The Bay effect

In 2014, director Michael Bay had one of the most devastating performances on a big stage. In a Samsung press conference he totally lost it.

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Dealing with bullshit

There’s the truth. There are lies. And there’s bullshit. To the bullshitter, the appeal of bullshit is that it doesn’t care about true and false.

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Dr. Michael Gerharz

Dr. Michael Gerharz

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