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This is the game you’re in

-> Passionate beats eloquent
-> Prominent beats competent
-> Relatable beats spectacular
-> Relevant beats fancy
-> Simple beats complex
-> Useful beats beautiful
-> Wow beats aha in the short run
-> Aha beats wow in the long run

Don’t persuade harder, resonate stronger!

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How would you improve it?

“How would you improve it?” 
vs.
“What would you improve?” The latter is satisfied by “I don’t like this aspect and that one”. It invites destructive

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The Art of Communicating

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