Mean what you say.
(Bonus points for making it easy for others to get what you mean.)
What are sales pitches for?
“We are awesome!” That, in essence, is the summary of 99% of all sales pitches. Yet, that’s not what decision makers care for. At all.
There’s one guaranteed way to build long-term trust
If you liked this post
consider subscribing to my week-daily thoughts on the art of communicating.
We never use your address for anything else. Please see our privacy terms.
Read More
Read »
Making our people and our customers proud
When Howard Schultz ran a meeting at Starbucks, he mentally added two seats to the table for people who usually didn’t have a regular seat
Thou shalt not bore thy audience
You shouldn’t. But as a goal, that’s unambitious. And misleading. Not being boring is relatively easy (though not necessarily cheap). Make a speech during a
