There are no dry topics

“Yeah, but my topic is boring.”

To which I replied with a surprised stare.

“Well, it’s just paragraphs and dry stuff.”

I was baffled. What could be boring about law?

Things are boring when we can’t relate to them. A story is boring when there’s no conflict to be resolved.

Both is not true for laws. Laws exist because humans have conflicts over what’s right and what’s not. Laws exist to resolve these conflicts. This is exactly the stuff that exciting stories are made of.

Talks about laws are boring when the humans have been written out of the story. When the talk is only about the solution but not about the conflict. Start with the conflict and tell us about the humans involved in the conflict and we can immediately relate. Paint us a picture of the humans and how they struggle with what’s right and what’s not and we’ll resonate.

That’s true for almost any topic. If it involves humans we can relate to there’s no reason to believe that it can’t be told as an exciting story.

Crack the clarity Code

New posts every weekday.
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.

Read More

The comfort of facts

In many organizations, facts are the fuel that inform decisions, large and small. A thorough presentation of the facts involved in a decision making process

Read »

Opinionated leadership

Someone once told me that “there’s no prospering team that’s not led by a strong leader with strong opinions.” And, indeed, reality seems to prove

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

GET

Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

SEARCH THE SITE

Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com