Marketers strive for a WOW moment. But the WTF moment is even stronger.
WTF is short for “I can’t believe that this is possible!” It occurs when you’ve given your audience exactly what they need and much more than they expected. It’s a solution to a problem that matters a lot to them.
Therefore, it’s also the trigger for “Tell me more!” It opens the flood gates.
Of course, this will get much easier if your product is a WTF product in the first place.