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The slow buyer

Most businesses are obsessed with getting customers to buy faster.

While dismissing that the customer who buys slowly, after careful consideration, is more likely to turn into a raving fan later.

The magic ingredient that can’t easily be accelerated is trust. Trust can’t be built over night. Trust grows. Usually rather slowly.

But it’s the stuff long-lasting relationships are made of.

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Opportunity is not the kind of person who just knocks on your door. Opportunity likes to be invited. When was the last time you sent

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Ambitious vs. satisfied

“I’m satisfied with what I have. I don’t need more.” It can be a huge source of frustration when ambitious leaders clash with this kind

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