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The slow buyer

Most businesses are obsessed with getting customers to buy faster.

While dismissing that the customer who buys slowly, after careful consideration, is more likely to turn into a raving fan later.

The magic ingredient that can’t easily be accelerated is trust. Trust can’t be built over night. Trust grows. Usually rather slowly.

But it’s the stuff long-lasting relationships are made of.

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Oh, that’s me!

“Oh, that’s me! I’m struggling with the exact same thing.” When a marketer sparks that feeling, it opens the door to my attention. The default

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