The purpose of this headline

… is to make you click on it.

(Apparently, it worked).

The other day I stumbled upon an article that someone shared on social media with these words: Thank you for this article which confirms my

Our audiences have a lot of bad (or good?) habits that affect us. When they read a boring headline, the scroll-further habit kicks in. When

Great communication in a nutshell: Fade the non-essential andamplify the essential.

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