The perfect first sentence is the one that makes your audience want to read or hear the second one.
Sounds trivial, but is it?
I mean, just look around – let’s say at a couple of speeches you listened to recently. How did these begin?
How did yours begin?
Just because every other speech begins by going through the agenda, yours doesn’t have to.
Some pitch situations quickly turn into a status game. The pitching party feels high status because they feel like they’ve really nailed it and have
In 1995, Bill Gates really struggled to make a case for the Internet: Funny isn’t it? The CEO of the dominant software company can’t clearly
… and action results from thoughts. Presentations are about changing thoughts and therefore, if done well, presentations are a great tool to move people to take
