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The missing half of communication

There’s so much focus on how our audiences think that the second half of communication is often overlooked:

How does the audience feel?

Too many speakers only focus on the rational aspects.

They include more arguments,
find better reasons,
provide more data,

But ignore how all of that makes the audience feel.

The AHA moment happens when the emotional and the rational click into place, when it feels right and the brain agrees. Is that the case for your audience? Do you speak to both?

Even with a strong, logical case, it’s important to consider the emotional journey your audience undergoes. You’re missing out if you only speak to the rational side.

So how does your audience feel?
 What do you want them to feel?

And how do you shape your communication to achieve that?

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