The longevity of a story

Most stories can be told in a couple of minutes, sometimes less.

Good stories resonate way longer. Great ones even for years and decades.

Most stories of the latter kind are not told on a cinema screen but by people we interact with personally.

It’s not the big budget of Hollywood that makes for a great story but the relevance of it being the right story in the right moment.

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How to look at things

Objectively your brand may be quite extraordinary. It may be innovative, years ahead even. It may adhere to ethical work practices. It may foster sustainable

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Can an ugly site work?

Amazon has a pretty ugly site. It’s overloaded and cluttered. There are hundreds of places to click with several competing calls to action. In design

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Dr. Michael Gerharz

Dr. Michael Gerharz


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