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The longevity of a story

Most stories can be told in a couple of minutes, sometimes less.

Good stories resonate way longer. Great ones even for years and decades.

Most stories of the latter kind are not told on a cinema screen but by people we interact with personally.

It’s not the big budget of Hollywood that makes for a great story but the relevance of it being the right story in the right moment.

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A little empathy

“I’m sorry!”Three words that can change the dynamics almost every time something went wrong. Instead, people tend to get defensive.“Not my fault!”“I did nothing wrong!”“You

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