Most stories can be told in a couple of minutes, sometimes less.
Good stories resonate way longer. Great ones even for years and decades.
Most stories of the latter kind are not told on a cinema screen but by people we interact with personally.
It’s not the big budget of Hollywood that makes for a great story but the relevance of it being the right story in the right moment.
Traditionally, marketing is about getting the audience to do something. Marketers use all sorts of subtle techniques to gently (or not so gently) push or
“I try to make one decision that removes 1000 decisions.” – Tim Ferris Rather than to struggle each time you’re standing in front of the
Today might be a good day to check out my podcast. After two years and more than 200 episodes it has a new name to
