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The customers you need

Any sustainable business needs customers.

Not every sustainable business needs more customers.

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WOW vs. AHA

A wow effect is relatively easy to achieve – if only because you can always throw money at the problem of making a show more

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Just the way you are

You’re not Apple. Neither Red Bull nor Tesla. Keynotes that work for Apple won’t work for you. You just don’t have the media attention that

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Complexity sells better

Simplicity is a great virtue but it requires hard work to achieve it and education to appreciate it. And to make matters worse: complexity sells

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Dr. Michael Gerharz

Dr. Michael Gerharz

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