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The cost of inaction

Usually, it’s a lot easier to grasp the cost of an action than that of inaction.

It costs $X to service your car. But what does it cost to not have it serviced?

It costs $X to buy that book and Y hours to read it. But what does it cost to not know what you’ve learnt from reading it?

It costs $X, a phone call, and one evening of your time to invite a friend you haven’t met in a long time for dinner in that new restaurant. But what does it cost to not spend the evening with them?

It costs $X to book a coaching session plus an hour of preparation, three hours to meet, and the guts to implement the insights. But what does it cost to not book it?

What if you could speak with irresistible clarity?

My eBook teaches you a 5-step process that works

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Talking to a crowd of one

A speech is one person talking to a crowd. Right? Yet, an interesting shift happens when you switch your thinking from “crowd” to “people”. When

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“Buy now”

When you ask your customer to “buy now”, what are you actually asking for? Money? Commitment? The beginning of a relationship? A favor? Gratitude? Excitement?

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Dr. Michael Gerharz

Dr. Michael Gerharz



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