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The cost of inaction

Usually, it’s a lot easier to grasp the cost of an action than that of inaction.

It costs $X to service your car. But what does it cost to not have it serviced?

It costs $X to buy that book and Y hours to read it. But what does it cost to not know what you’ve learnt from reading it?

It costs $X, a phone call, and one evening of your time to invite a friend you haven’t met in a long time for dinner in that new restaurant. But what does it cost to not spend the evening with them?

It costs $X to book a coaching session plus an hour of preparation, three hours to meet, and the guts to implement the insights. But what does it cost to not book it?

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We’re living in the attention economy (think “5 super weird reasons why your headline doesn’t perform”). Whoever gets the audience’s attention, gets the first shot

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The megaphone

You’re handed a megaphone. You can say whatever you want.What do you choose to say? Everyone around you will hear it.But that, of course, is

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