The 5 most important things are probably not as important as you think

The 5 most important things are probably not as important as you think

If your service is anything but trivial there’s a lot you could tell us about it. I bet you could easily fill an hour speaking about fascinating details about the product.

It’s easy to fall into the trap of believing that I, too, must understand all these details. Yet, when I don’t, what happens? Or if I just don’t care about the details? Then what happens? What if I remember only 4 out of the top 5 things I need to remember about your product?

A more useful approach is to think about the most important thing. And that thing could even be a feeling. Actually, more often than not people fall in love with a product not because of the details but because of how it makes them feel.

The fascinating part is this: If that most important thing really does make a difference for me, if I really do care about it improving a profound aspect of my life, then I will automatically dig deeper and I will want to know more.

That’s what matters: How does your product impact me? Rather than me having to learn something about you, things get much easier for you if you learn about me.

WHAT DO YOU THINK?

Tell us on …
Share on facebook
Share on twitter
Share on linkedin
Share on pinterest

Read More

Strange reality

People meet, incidents occur, without anyone ever having done anything intentionally for this to happen. Reality just happens. Still, as humans we can’t help but

Read »

It’s their time

At the time I published this post your day had 900 minutes left. When you finish reading, it will be down to 899 minutes. Why

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz