Search
Close this search box.

Taking responsibility for our work

Knives can kill people. Are the makers of the knives responsible?

How about the marketers?

Let’s assume X out of every 100,000 knives are used to do harm. When they do more effective marketing to sell more knives, does that affect their responsibility? After all, it increases the number of knives out there that can potentially do harm – and in extension it quite likely increases the number of knives that are used to actually do harm.

When you take ownership of your marketing success, do you take ownership of the side effects as well?

Just thinking out loud …

Get Daily Insights on The Art of Communicating for Free

Read More

All eyes are on you

“So, what shall we do about it?”, Martin asks. Suddenly, all eyes are on you. It’s a crucial phase of the project. The team is

Read »

The laziness of confusion

I’ve seen so many ideas being buried because the communication was confusing. Lack of clarity stole the impact and influence that many of these ideas

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.