Start with WHAAAAAT?

When developing your story, it’s a good idea to start with why. But when delivering the story, it’s even better to start with “WHAAAAAT?” – with a question mark at the end.

What would irresistibly lead your audience into a WHAAAAAT?-moment? Something that makes them think “How is that even possible?”. Or “I can’t believe we never saw this, how did you discover it?” Or – if they are more of the cooler kind – just plainly: “That’s rather surprising. Tell me more!”

The WHAAAAAT?-moment is the reason that your audience is dying to know more. Because you’ve sparked their curiosity. You’ve hit the mark. Your intro is a promise that you’ve got something that’s really worth their time.

While others struggle with keeping their audience’s attention for even 2 minutes, your audience would riot if you stopped talking after your intro.

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Dr. Michael Gerharz

Dr. Michael Gerharz

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