Start with WHAAAAAT?

When developing your story, it’s a good idea to start with why. But when delivering the story, it’s even better to start with “WHAAAAAT?” – with a question mark at the end.

What would irresistibly lead your audience into a WHAAAAAT?-moment? Something that makes them think “How is that even possible?”. Or “I can’t believe we never saw this, how did you discover it?” Or – if they are more of the cooler kind – just plainly: “That’s rather surprising. Tell me more!”

The WHAAAAAT?-moment is the reason that your audience is dying to know more. Because you’ve sparked their curiosity. You’ve hit the mark. Your intro is a promise that you’ve got something that’s really worth their time.

While others struggle with keeping their audience’s attention for even 2 minutes, your audience would riot if you stopped talking after your intro.

Free Webinar

Find clarity on what success means for you and flip your inner script so you live up to it.

Read More

Nothing new

Humans are story builders. Whatever we experience must fit into a story that makes sense. In a way, you could say that we are “sense

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz


Crack the
Clarity Code!

Think, speak, and lead with clarity!
  • Start your day with a boost of clarity
  • New posts every weekday
  • Special offers
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.