Talk smarter, not harder

Shouting is easy

Shouting is easy, getting people to listen is not. Yet, it’s all about being heard and not at all about talking louder. Or talking more. People listen when what you say resonates with them. And that means talking smarter, not harder.

Shouting louder seems like the easy thing to do. More posts, more ads, more promotions, a bigger show, shinier decorations. And it might work.

Or it might not.

What shouting does is provide you with a moment of attention. People look over. But they might just as well move on when they decide it’s not for them.

People will stop to listen when what you say resonates with them.

Instead of pushing hard to make them care about you, the smart thing to do is to care about them. To look at things from their perspective. To try hard to understand what matters to them. So that you can articulate what they feel but what they can’t put in words themselves. And when you do this, you won’t need to shout. They will listen – even when you whisper.

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Learn to craft messages that resonate so strongly
that it incites action and creates movements.

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Wait, but why …

… do we have this meeting?… do we develop this product?… do we post this stuff on social media?… do we sacrifice what matters most to us?… don’t we

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Being super prepared

Back in school, I had a classmate who put an unbelievable amount of work in preparing for exams, reading mountains of books. I remember one

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Dr. Michael Gerharz

Dr. Michael Gerharz

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Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

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Or reach out at michael@michaelgerharz.com