Most delicious

The bakery shows us one piece of each of their three most delicious cakes, each one more delicious than the other. Each one so delicious that we can’t resist. Each one so delicious that we’re dying to try the second one, too.

And when we come back, a week later, to try the third piece, we bring our friends. And the bakery will have enough cake for everyone. And maybe a fourth cake. And the next time, the friends bring their friends.

Too often we try to sell people a whole cake instead of a single piece … just an hour after they had lunch. So it’s no wonder they decline: “Thanks, but no thanks!”

Or maybe they are overwhelmed by the selection, all the more when we start to explain in excessive detail the recipes of all 32 cakes so that by number 25 they no longer recall number 7 (although they actually love cheesecake).

When we’re bursting with pride, we tend to speak far too much and listen far too little. We try to sell as much as possible and risk selling nothing at all. We oversell and overwhelm rather than satisfy and delight.

People don’t need to change their entire diet to eat our cake exclusively, let alone immediately. Let’s rather turn them into fans who come to us permanently and keep bringing new friends.

Consider my Masterclass

Learn to craft messages that resonate so strongly
that it incites action and creates movements.

Read More

I don’t wanna hurt you

As a communicator you can play it safe and make sure that your audience feels comfortable all the time. Avoid controversial wordings and content that

Read »

What if it works?

“Let’s try this and see if it works.” That’s the core of play. To try things that might work although we are not sure whether

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

GET

Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

SEARCH THE SITE

Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com