Missed opportunities

Missed opportunities

The introduction is probably the single biggest missed opportunity in many presentations.

What’s the purpose of your first sentence?

Some people would probably answer it’s to introduce yourself. Or to welcome everybody. Some would answer to provide an overview of what follows. Others disagree and answer that one needs to tell a story. Or cite a surprising statistic. Build rapport with the audience by making a local reference.

While any of those might be valid introductions, this misses the point.

The purpose of the first sentence is to make your audience want to hear the second one. And, of course, the purpose of the second sentence is to make your audience want to hear the third one.

Does yours?

If you liked this post

consider subscribing to my week-daily thoughts on the art of communicating.
We never use your address for anything else. Please see our privacy terms.

Read More

Tell me only one thing

The default mode for presenting is this: “I’m going to tell you everything I know and when I’m done, you are going to be convinced.”

Read »

What’s her job?

When doing a sales presentation to a group of people, it really helps to understand what each person’s role in the meeting is. Who is

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz