Many advertisers think you’re stupid

… and this is an opportunity for marketing your own offerings.

Because simply by showing up as the person who thinks their customers are smart and deserve to be treated as such, you’re going to make a huge difference for them.

Dumb marketing slogans, lazy empathy, and sneaky sales tactics work as long as there is no better alternative. But once someone shows up who trusts their customers to make the right decision, things change. Because this someone understands that she needs to start with work that matters, with a product that’s actually great. And when she does, all she needs to do is to tell a true story about it – which creates trust because the product delivers on the story that’s been told.

Are you that someone?

What if you could speak with irresistible clarity?

Learn how in this free video series:

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A short story

Think of a room somewhere in a house. Maybe there’s a sofa inside. Someone’s reading a book. What do you see?How does her hair look

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Being super prepared

Back in school, I had a classmate who put an unbelievable amount of work in preparing for exams, reading mountains of books. I remember one

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Dr. Michael Gerharz

Dr. Michael Gerharz

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